Hoya Summer High School Sessions applications are now open.
In this program, students will learn the fundamentals of the field of marketing through an intercultural lens, at both the business and personal levels. From traditional marketing to social media and influencing, students will hear from industry experts about their pathways and career highlights. They will see what a real-life marketing firm looks like and practice using techniques and tools used by industry professionals. By the end of the program, students will create and pitch their own marketing campaigns and learn to better pitch their unique skills and aspirations.
Estimated Tuition:
$5,950
Price includes tuition, housing, and meals. Commuter Student tuition is $4,145.
July 2025
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How You'll Benefit
Learn from guest speakers in all kinds of marketing including data analytics and creatives.
Develop an integrated marketing plan and pitch working with a real DC-based client in small teams.
Explore case studies, hands-on assignments, and site visits that increase your understanding of the challenges and opportunities of global marketing.
Create your brand strategy which is useful for job and college interviews and networking.
Program Format & Subject Areas
As a student in the Marketing & Personal Branding Academy, you'll spend your day immersed in a blend of classroom lectures, field trips, hands-on activities, and group discussions. Throughout the week, you'll have the opportunity to explore the following subject areas:
Personal branding and networking
Digital marketing and data analytics
Creative problem solving
Goal and objective setting
Understanding customers' needs through empathy and research
All in all, I fell in love with the program. I got to meet so many amazing people not only from the D.C. area but all around the country.
Zeyneb Sekin
Having the chance to experience once in a lifetime opportunities and getting to meet people from around the world made it so I got to really experience what college life was like.
Anthony DuPrau
My #SummerHoya experience was enriching, inspiring, and rewarding; if I could turn back the clock, I’d do it all over again.
Trevor Dalton
It was amazing to be surrounded by such high caliber students and staff who were all encouraging and fabulous to work with. I took away many positive things from my week as a Summer Hoya.
Nicole Lyon
As I am filling out my college applications, I am able to think back to my memories from the summer and I am reassured that I am pursuing the right educational path.
Grace Hermes
The program offers so much–from the off-site visits to the daily lectures and the on campus activities. The lectures were interesting, meeting new people was great and the off-site visits were interactive and intriguing.
Jazzelle DeLaney
Want to learn more?
Request information to find out the latest on the Summer Programs for High School Students.
